Building brand loyalty from staying engaged to participating in trends, and more!
Graphic: MorningBird Media, Springfield, MA
TikTok provides businesses with the opportunity to create long lasting relationships with passionate communities who want to talk about, engage with, and buy from the brands they love. After further research with DIRT, TikTok encourages brand love and pushes positive connections between brands and their audiences.
"Building brand love within the TikTok community requires presence, trust, authenticity and effort. When a brand creates content that speaks to its consumers directly, the community will in return, show support."
Users of TikTok become genuinely happy to support and interact with the brands that create specifically for the platform. Research proves that with longer watch times, increased purchase intent, and stronger feelings of positivity. TikTok creates lasting connections between communities and advertisers, and we want to share four tips TikTok offers on how to get the community excited about your brand.
1. Always stay engaged, you can find out more about this strategy by downloading high-level guide linked in the article.
2. Discover CommunityToks, explore CommunityToks that are relevant to your brand and become a member.
3. Partner with creators, find the best creators to work with through TikTok Creator Marketplace.
4. Participate in Trends, find trends to stay culturally relevant with communities you're speaking
Check out the Creative Center for additional guidance.
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