TikTok strategies for entrepreneurs to explode their content quality and community
Graphic: MorningBird Media, Springfield, MA
If you're an entrepreneur who wants to advertise on TikTok, there are some ad specs and design guidelines you should follow to create high-performing content. For instance, videos should be above 10 seconds and have a resolution of 720p and a 9x16 vertical aspect ratio. To engage your audience, you should create full-screen videos with a compelling narrative and actionable takeaways, and don't forget to include audio to capture their attention.
To increase your chance of creating high-performing ads, use a large number of videos and a diverse pool of creatives. This way, you can optimize your asset selection and utilize each creative to find out what works best for your brand. It's also important to position your product clearly and develop a solid understanding of your audience so you can trigger their behavior with your message.
When creating videos to showcase your product, consider what kind of display best suits your product. For example, for jewelry and accessory products, appearance is everything. For other products, you might want to focus on the details and angles or show the different styles it can be used in.
Another way to deliver information is to create educational content, which can be an effective way to add value to people's lives and position yourself as an authority on a particular topic. Consider identifying your audience's interests and pain points, visually or verbally delivering the educational information, and turn your videos into a series.
If you're looking for a more creative approach, try leveraging skits and fantasy to add fun elements and delightful or surprising twists to your content. Great storytelling always draws people in, so put yourself in the shoes of a creator on the platform to resonate organically with your audience. Whatever approach you choose, remember to provide meaningful and unique value in your messaging and product selling points.
For more information on TikTok ideas and strategies refer to the link below!
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