Social Norms were twisted, bent, and flipped around from Covid, this is how it affected trends...
Graphic: MorningBird Media, Springfield, MA
TikTok found that in 2023 social norms were challenged and changed, and quarantine caused many people to reflect on the life they are living and assess whether that was what they wanted. With TikTok as the mediator, many people found a platform to share their life experiences and create new communities that could talk about previously taboo ideas. This is the new era of confidence and it has resonated deeply with many people.
Entertainment has evolved from clickbait to content that can not just grab attention but that can hold it. Personalized and funny content has been rated highly on TikTok. When it comes to personalization, influencers have all the power, when a creator is relatable to an audience then the creator earns trust and trust brings back viewers.
Today's online currency is transparency, relatability, and community if you are able to harness these pivotal parts of your brand then you will be unstoppable. TikTok is a great way to get immediate feedback on content ideas as well as inspiration from other creators to help you build your brand identity.
Sources:
コメント