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Women-Driven Trends on Pinterest

Updated: Jul 27, 2023

Women Breaking out of the norm and Creating new Trends


two girls smiling and holding a pinterest symbol together infront of a  retro tv

Graphic: MorningBird Media, Springfield, MA


Women of all generations are increasingly opting for self-love and focusing on healing, breaking societal norms, and exploring their own empowerment. Gen Z and Millennials are trending self-dates, self-healing, and seeking ways to and generational cycles. Meanwhile, Boomers and Gen-X Pinners are planning epic milestone parties and reveling in their age and beauty, with searches for older women's tattoos, makeup, dresses, and engagement photos skyrocketing. In a bid to cater to the diverse needs and interests of women across generations, Pinterest TV will feature exclusive fireside chats with Stacy London and female founders of wellness and consumer products focused on wellness and menopause, providing inspiration and education. In addition to the show, Pinterest’s “board drop” will offer quotes curated by Stacy for International Women’s Day, while Stacy’s Shopping Spotlight board will feature a range of shoppable products.





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