Find Your Routes! With Pinterest New Travel Hub to help the Black Community Plan For Safe Travel!
Graphic: MorningBird Media, Springfield, MA
Pinterest is launching "Find Your Routes" which is a "black travel hub" to help the black community plan for safe travel, find places, connect, and bring attention to travel brands and black-owned businesses. The name Find Your Routes is inspired by the Green Book which was a guidebook for black travelers during the Jim Crow era that had information on places to sleep, eat, and for resources. Searches like "Black girl travel aesthetic" and "Black couple Travel aesthetic" are up 82% and 130% year over year. Pinterest wants to provide travelers with the opportunity to visit and discover new places while being mindful of their cultural heritage.
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