The latest from Meta: Profile Verification and Work Accounts
Graphic: MorningBird Media, Springfield, MA
If you want the blue verification sticker, you'll have to find it behind a new paywall. Meta is asking a premium for it's seal of approval at a whopping $11.99 per month on the web or $14.99 on mobile. Jumping on the bandwagon of paid premium services like Twitter, Snapchat and YouTube, Meta has decided to utilize identity verification and privacy measures to lead the charge in it's attempt to provide subscription- based premium features.
Requirements for applications include:
Minimum of 18 years old
Previous posting history
Must submit a government ID that matches their profile
As part of your subscription, accounts will be continually monitored for impersonations by Meta's team. As business owners, being able to prove our identity provides some peace of mind, time efficiency, and protection of potentially sensitive information. If you are primarily using your accounts to monetize, this could be a mindful decision, and coupling this with an "influencer insurance" plan that will cover any loss of wages should you encounter account hacking or banning.
If you are looking for an option from Meta Business without a paywall, let us introduce to you: Meta Work Accounts. A solution to a common problem many social marketers and business owners face when it comes to sharing privileges, admin access and ad accounts. We find ourselves sending random friend requests to people we work with and frequently blurring the line between personal and business use.
If you decide to travel down Meta Work Accounts rabbit hole, they will transition users from using their Facebook accounts to using their work credentials to access Business Manager. Access to the business assets, such as pages and ad accounts, will be transitioned from Facebook accounts to their new profile in Business Manager. Note that platform permissions granted to third-party apps from personal Facebook accounts will not transition to new Meta work accounts. This means users will be required to reintegrate with these apps using their new accounts to preserve third-party access to the user’s business data. To minimize potential disruptions, they have introduced a 30-day grace period that temporarily preserves the account’s permissions to business assets for third-party apps. Failing to reintegrate with users’ Meta work accounts within the grace period will lead to the apps losing Graph API access to those business assets. Don't want that to happen...
Meta Work Accounts are slowly being rolled out to a number of business pages. Organizations are able to manage these accounts with administrative features including SSO support, automated account provisioning and more. With Meta Work Accounts, you can finally access Meta’s work tools with one account that provides a separate login from your personal Facebook accounts. Hallelujah!
Learn More 👉 Setting Up Meta Work Accounts
Sources:
Comments