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Writer's pictureKevin Flynn

How Facebook's Meta is Changing the Landscape for Users and Brands Alike

Updated: Aug 10, 2023

Exploring the Future of Social Media: AI Discovery, Creator Monetization, and More

a robotic like hand holding a iphone than is displaying facebook with speaking bubbles showing 7 new messages and 7 new notifications. Meta symbol in background.

Graphic: MorningBird Media, Springfield, MA


Before getting into what Zuckerberg has planned for 2023, it is important to note that Facebook has reached a major milestone with 2 billion daily active users - that's right, 2 billion! Despite what you may have heard, Facebook is not dying - it's thriving, and it's here to stay. In addition, improvements are on their way. Meta is making significant changes that could impact small businesses and entrepreneurs, and here are some of the key areas where Meta is focusing its efforts:

AI-powered discovery, creators and monetization, messaging, and the future of Meta. AI-powered discovery aims to revolutionize the way we discover content by providing more personalized recommendations, making it easier for businesses to reach their target audiences. Creators and monetization is an area that has been lacking in previous iterations of Facebook, but with Meta, they plan to offer better tools to help creators monetize their content and reach a wider audience. As for messaging, it is being revamped to create a more seamless and integrated experience across all Meta apps, making it easier for small businesses to connect with customers. Finally, looking forward, Meta is investing heavily in the Metaverse, a virtual world that will allow people to interact with each other in a more immersive way, opening up new possibilities for entrepreneurs and small businesses. By focusing on these four key areas, Meta is poised to shape the future of social media and offer new opportunities for businesses of all sizes.

Overall, these changes could have significant implications for small businesses and entrepreneurs who rely on social media for marketing and communication. As Meta continues to evolve, it will be important for small business owners to stay informed and adapt their strategies accordingly.





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