New Campaign Manager enables marketers to plan, execute and analyze their marketing campaigns

Graphic: MorningBird Media, Springfield, MA
Mailchimp has introduced Campaign Manager, a platform designed to help marketers track all their marketing activity in one place. It enables users to see all campaign activities in one place and provides recommendations on the best days to plan marketing touchpoints based on industry benchmarks. Campaign Manager allows marketers to trigger actions in their third-party apps using webhooks, allowing them to update a spreadsheet, send a status update to customers, or add customers to paid social media ads. Key features include campaign setup, a campaign calendar, multichannel marketing, recommendations, and analytics.
With webhooks integration in Campaign Manager, marketers can connect their third-party SMS provider and send campaigns like sharing a holiday coupon code through a text message. The platform's recommendations are generated from millions of data points analyzed by Mailchimp, giving marketers and small business owners the ability to work more efficiently and track performance against their overarching goals. They can also customize their view to prioritize the metrics that matter most to their business.
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