Instagram releases Broadcast Channels, another way for creators to reach their audience!
Graphic: MorningBird Media, Springfield, MA
Instagram is adding broadcasting channels as another tool in your toolbox as a creators! Now as an Instagram creator, you can send out quick updates. The tool will be in a text format and creators will be able to post pics, videos, and voice notes to close the gap between creators and their audience. Now you can show all the top secret behind-the-scenes content and even post polls to get fan feedback. In the coming months, Instagram is planning to add more to this tool by allowing creators to collab on each other's channels as well as collect questions for AMA through question prompts.
Once you send out your first broadcast your followers receive a one-time push notification to join, you can also add the join sticker to stories or even pin the channel link to your profile. They do have options for creators to make the channel open to all followers or exclusively for paid subscribers. Once a follower has joined, broadcasts are put right next to their message inbox for easy accessibility. Followers who have joined also have the ability to share links to your broadcast so if you want to spread the word this is a great way to bring in a larger audience.
Sources:
Commentaires