Navigating Instagram's Evolving Features as an Entrepreneur
Graphic: MorningBird Media, Springfield, MA
As Small business owners and entrepreneurs, we're always looking for new ways to grow our brands and reach our audience. Instagram has become a powerful tool for marketing and selling products, and two recent updates from the platform have potential impacts on small businesses, both positively and negatively.
First, the good news: Instagram is now offering a new feature called “gifts” to creators in the US, which is a great way for small businesses and entrepreneurs to earn money from their followers. By receiving these virtual gifts through the app, creators will not only feel appreciated but also get compensated for their work. This feature is especially useful for those who have built a loyal following on the platform and are looking for additional ways to monetize their content.
However, there's also some bad news: Instagram is getting rid of the live shopping feature. For small businesses that relied on live shopping to showcase their products and interact with customers in real-time, this change is a significant setback. It's important for small businesses and entrepreneurs to be aware of this change and consider other options for showcasing their products on the platform, such as ads or shoppable posts.
These updates from Instagram highlight the importance of staying up to date with changes on the platform and being prepared to adapt to new features and limitations. As a small business owner or entrepreneur, it's essential to keep an eye on the latest trends and tools on Instagram, so you can continue to build your brand and connect with your audience effectively. Whether it's through new features like gifts or existing ones like ads and shoppable posts, Instagram offers many opportunities for small businesses to succeed.
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