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Graphic: MorningBird Media, Springfield, MA
When’s the last time you were scrolling TikTok and found yourself captivated by an ad that seemed just a little to spot on for your interests?! Be honest, it was right before reading this blog. 🤣 You my friend, have stumbled onto TikTok's newest feature, Focused View. If your brand has been lagging a bit in an uptick of new customers, try out this ad boost that targets your buyers directly.
Found on the ForYou page, the immersive, full-screen and sound-on experience draws users into your page while simultaneously providing them with an interactive experience.
You ever watch someone play a video game? This is like that, but shopping. Once plugged into your usual bevy of TikTok ad choices, catalog listing, LIVE Shopping or Video Shopping, Focused View utilizes two methods of analytics that will give you even more bang for your buck: emotional engagement and tangible engagement. Tested by Samsung in the alpha phase of their last launch, this new method is sure to not only pull in customers, but keep them coming back to the content, and shopping that they love. Quarterly reports will become available as this new approach comes into use!
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