Using Google's Business Profile attributes (BPAs) to Increase Customer Attention
Graphic: MorningBird Media, Springfield, MA
Grab Customer's Attention with Google BPAs
With today's rapidly changing consumer trends, businesses are constantly reapproaching how to connect with their customers. One of the main ways we can find success and scalability as SMBs is by listening to our customer's needs, wants, and values.
Snap your finger (or rather open your browser...) to find new and current audiences with Google's Business Profile attributes.
"According to recent global studies, purpose-driven buyers now make up the largest segment of consumers, with 44% choosing products and brands based on how well they align with their values".
Using Business Profile Attributes can showcase your company's commitment to social changes and trends and the values that your business holds can also help appeal to new and current audiences.
Ways you can share your values through BPAs:
Turn Old Recycling Into New Business: Do you want to reach environmentally-conscious shoppers? Promote your sustainability practices and how you encourage environmentally friendly conservation efforts within your business. Millennial-aged shoppers are all about that.
Show Your Inclusivity: The amount of young people in the LGBTQ+ community has nearly doubled in recent years. Showing LGBTQ+ customers that you support this community in your business profile shows plain as day that your business is a safe space for all walks of life.
Are You a Women-Owned Business? Proudly display this by adding the “Identifies as women-owned” attribute to your Business Profile! #girlpower
Provide Options for all Patrons: Is your location wheelchair accessible? Family-friendly? Make use of the accessibility attributes in your profile to highlight the ADA compliance and nature of your location.
In a few minutes, you can add extreme value to your company's digital presence and be up and running with all the latest attributes available to your Google Business Profile.
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