Spotify and Patreon's partnership allow for businesses to expand their audience
Graphic: MorningBird Media, Springfield, MA
Whether you are a listener or a podcaster, Spotify has partnered with Patreon to give podcasters a new opportunity to connect with their audience increasing income and views. Podcasters will have full control over their subscriber bases, their content, and their revenue. In order for listeners or subscribers to access a subscription, Spotify plans on having a banner on their free show page that offers different paid access. Users can now listen to podcasts all in one place instead of switching tabs. Patreon has collaborated with Spotify to make it easier for creators to promote their paid podcasts on their free Spotify shows and for new members to discover and listen to creators on Spotify while signing up on Patreon and engaging with the community there.
This partnership allows podcasters to reach Spotify's global audience (over 551M users) to increase their income and grow their show. Podcast creators on Patreon are now able to grow their audiences and still have control over their revenue, subscriber base, and their content. This collaboration will overall help both Spotify and Patreon users grow their businesses and directly engage with their listeners.
Spotify's main goal with this integration is to support as many business models as possible so creators are able to be creative with building their business. Patreon wants to help creators distribute their content to their fans whatever way they want. Overall, using Patreon and Spotify will be a great way to build brand awareness and increase your revenue!
Link your Spotify and Patreon accounts today and grow your business with all the new features!
Sources:
https://newsroom.spotify.com/2023-08-09/patreon-spotify-connect-exclusive-podcast-patron-member-content-in-feed/
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