Analytics, Accessibility and Scheduling, Oh My!!!
Graphic: MorningBird Media, Springfield, MA
Who's ready for some seriously needed LinkedIn updates?! We are!!🙋♀️ We're excited to dive into some updates from LinkedIn Land that will make your LinkedIn time, time well spent. First up:
Content Analytics: LinkedIn is providing us with the ability to see audience data and what content is performing well. We can use this data to better curate content and give their audience what they want. Make sure you have Creator Mode enabled in order for the feature to work.
Accessibility: With accessibility becoming a priority on all social platforms, videos on LinkedIn now offer automatic closed captioning. The campaign manager also allows alternative text that aids communication for the blind or visually impaired.
Product Pages: these are made to help businesses sell their B2B products. Filters have been added to the product pages to help businesses find more relevant and personalized products.
Scheduling Posts: The one we have all been waiting for! Now you can schedule your posts in advance with the button right next to the Post Now button. Semi-automate your social so that you can spend more time on your biz!
Additional updates include standardized job titles to help you be more easily discovered and find opportunities that match your skills, updates to job searches and alternative text for images.
Sources:
Opmerkingen